Less Is More New York

The Katal Center, in coordination with several other non-profits and educational institutions, launched the #Less Is More NY campaign to push for parole reform in New York State. This is an action oriented-site with a clear Call to Action in the prime location. As the user scrolls the homepage, the various sections slide into view providing an engaging way to learn more about cause and find ways to get involved. This, in combination with the bold color palette, creates a modern, easy to navigate site that tells a story with maximum impact. The site features both native NationBuilder petition sign-on pages and the more advanced action tool by New Mode for direct communication with lawmakers.