Design with a Sense of Place

Every element on the homepage reinforces a sense of place. Introductory videos both in English and Spanish for his diverse constituency, images of Aaron in the community and at home with his family, and repeated desert motifs  taken from his logo all highlight his Arizona roots. The donation section uses a blue-to-orange gradient evoking the rising sun, a theme repeated further down the page where four key reasons he’s the right candidate are presented atop a striking image of Phoenix, blending visuals with clear, persuasive messaging.