Member-Centered Design

The core of this organization is their members, and as such, the new website puts them at the center. The homepage features a sweeping landscape video of San Diego harbor, various club images, a list of member benefits, and a calendar displaying both SDEE and regional events – all serving to provide a feel for what is it like to be a member of this organization. Completing the updated look, was a simple palate change to their logo to softer, more oceanic colors, which were used throughout the site in modern gradients.