One Organization, Two Distinct Websites

When two different chapters of the League of Women Voters—Baltimore City and Baltimore County—contacted me for a website redesign, I quickly realized this was no ordinary project. Both shared the same brand identity and much of the same content, yet each needed its own unique online presence. The task became a creative puzzle: how could I honor a unified brand while giving each chapter its own voice? For Baltimore City, I went bold—solid colors and sharp diagonal lines that projected energy and momentum. For Baltimore County, I took a softer approach, weaving gradients through the headers, footers, icons, and pull quotes to create a warm, fluid, and welcoming feel.

Two chapters. One brand. Two completely different visual journeys.