San Diego Entrepreneurs Exchange (SDEE)

The San Diego Entrepreneurs Exchange (SDEE) is a non-profit run by and for entrepreneurs in the San Diego area whose interests include biotech, pharma, and life sciences. The core of this organization is their members, and as such, the new website puts them at the center. The homepage features a sweeping landscape video of San Diego harbor, various club images, a list of member benefits, and a calendar displaying both SDEE and regional events – all serving to provide a feel for what is it like to be a member of this organization. The updated directory pages feature a clean, organized, card-style layout that makes it extremely easy for members to connect. New membership and sponsorship tables make it clear which benefits you receive from each level. Completing the updated look, was a simple palate change to their logo to softer, more oceanic colors, which were used throughout the site in modern gradients.