Animations to Explain Complex Systems

The criminal justice system is a complex topic. Once someone is pulled in, obstacles begin to stack up: excessive bail, family separation, job loss. One burden leads to another, creating what AJP calls the "chokehold" — a system designed to keep people trapped.

To bring this to life online, we used animation as a storytelling tool. As you scroll down through a real case study, each chokehold method comes into view, mirroring how these barriers accumulate over time, one after the other.

Animations aren’t just decorative elements on a website—they can serve as powerful storytelling tools, guiding users through complex ideas and reinforcing key messages in a more engaging, intuitive way.