User Profiles, Gamified

Leveraging NationBuilder’s built-in social capital system, We The Free wanted volunteers to see exactly how their contributions stack up. Every action—RSVPing to an event, organizing one, making a donation—earns social capital points, which add up over time. For WTF, we created sleek, easy-to-navigate public profiles where volunteers can instantly see their rank, basic info, and point history. At a glance, they know where they stand—and are motivated to take more actions to boost their score.