Hempstead Now! Logo

Hempstead Now! is a start-up political party focusing on the community of Hempstead, New York. The most prominent feature of this logo is the large exclamation point that arches over the words Hempstead Now. The idea was to not only use the exclamation point that is in their name in a bold, graphical way, but to also create this idea of a sun or horizon – a new dawn over the village of Hempstead. The use of NOW in a bold, italic font imbues the word with a sense of immediacy and a sense of looking to the future. Shades of blue were used to show the affiliation with the Democratic party.