Lograr Salud Logo

Based in New Mexico, Lograr Salud is a collective of organizations dedicated to strengthening community leaders and institutions in their work to protect, promote, and advocate for healthy, safe, just, and equitable communities for all. To capture this mission, they wanted a logo that embodies both health and resilience, deeply rooted in the traditions of the American Southwest. At its center is the blue agave plant – used for millennia in native American natural healing. The colors chosen also carry profound meaning:

Red evokes the warmth of the desert sunset and the grounding tones of adobe earth.
Turquoise, the hue of the agave itself and a cherished stone in Southwestern adornment, symbolizes protection and vitality.
Gold represents the sun, radiating life, energy, and growth.

Together, these elements weave a visual identity that reflects health, vitality, cultural pride, and tradition—a true expression of Lograr Salud’s values and vision.